Thankfully, many of the best 2025 perfume trends have a long-lasting appeal that can supersede the virality of TikTok.

From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands catering to myriad ...

Some brands have already explored working with ... and rich woods. As perfume's popularity grows, more mass-appealing scents will hit the market to cater to those with less daring palates as ...

The former category of perfumes has gained merit and popularity in recent times. As the name suggests, niche perfume brands create unique scents, limited to perfumes and candles at most.

The luxury fragrance industry is booming thanks to TikTok and teen boys.

There is no estimate available for the market size of beauty dupes, but shoppers are open to them. Some 32 per cent of the ...

By the Renaissance, rose oil had traveled west, eventually becoming popular in Europe and among ... In the mid-2010s, a wave of niche fragrance brands began redefining the rose scent, transforming ...

With a deep-rooted tradition of artisanal perfumery and an increasing global footprint, Indian fragrance brands are ...