Nintendo is going 30 years back in time with the NES Classic Edition, and a new ad for the single-purpose console is hella ’80s.

GIMME.Even if you could emulate all of the 30 games included with the system for free, you still wouldn’t have a teeny NES in your house. For $59.99, we think it’s a steal. It’ll be out on ...

It's a throwback to the time of the original NES (1985), featuring neon lights, grainy, VHS quality footage and one of Nintendo's most beloved marketing taglines, "Now You're Playing With Power." ...

NES ad from The New York Times, fall 1985. Twenty-five years ago, the Nintendo Entertainment System debuted in the United States, while Canada would see the NES four months later.

If the NES Classic was a loss-leader novelty experiment, a physical ad campaign, it succeeded. But I don't think that makes much sense. Yes, Nintendo sold far more NES Classics than it expected to ...