Female athletes fire back at Nike's controversial Super Bowl ad: 'Ignoring the real problem'
XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...
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Nike Is Betting a Big Super Bowl Ad With Caitlin Clark, Rapper Doechii Can Help Reclaim Its Dominance
The marketing spending, which Nike calls “demand creation,” includes athlete endorsements, TV, digital and print ads, brand events and more. Nike’s iconic brand marketing efforts included it ...