XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The marketing spending, which Nike calls “demand creation,” includes athlete endorsements, TV, digital and print ads, brand events and more. Nike’s iconic brand marketing efforts included it ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom ...