But extraordinary attention will go to one: Michael Phelps. In his first major meet since the bong-picture scandal that cost him a lucrative endorsement deal with Kellogg's, he'll race for redemption.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...