The kitchen wall paint color aside, choosing the right type of paint and brand is important. "The type of paint you use in a kitchen matters significantly," says Burcu K, co-founder of Color Atelier.

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Farrow & Ball The reason the color payoff is so high with matte finishes is because of a 2% sheen. This means there is less light bouncing off the paint, and the eyes are able to take in more color.

For example, dark paint can draw attention to lighter-colored furniture, while richer-hued kitchen cabinets can make more neutral walls pop. "Don't be afraid of darkness," she added.