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Here are a few positioning statement examples: Automated Business Design ... comprehensive and well suited for more formal, less creative marketing communications. By testing your message strategy ...

(and they won't position you favorably, that's for sure). With a positioning statement in hand, you have the foundation for guiding the entire marketing effort. Just as examples, consider how the ...

For example, an early Microsoft vision statement was “a computer on ... founder and CEO of Mavens & Moguls, a global strategic marketing consulting firm. “The vision should motivate the ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy ... audience feels valued. For example, a small bakery could ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and ... resale initiatives around different target audiences. For example, a ...