Universal Pictures and Illumination Entertainment are joining forces to turn the Dr. Seuss book "The Lorax" into a 3-D CG animated feature.

The Lorax, the cranky voice of environmentalism, ... Athletes wear clothing emblazoned with corporate logos. We’re so used to this cozy marketing arrangement that we barely notice it anymore.

For more on The Lorax, check out Kate Sheppard’s piece on the staggering PR irony in the movie. But once you cancel out the drone of partisan hoopla, what you have is a high-tech, big-hearted ...

The Lorax is definitely my boys’ favorite Dr. Seuss character. I guess they appreciate someone that speaks for trees. 🙂 So we celebrate Dr. Seuss’ birthday with a super easy DIY Lorax costume.

Directions for the LORAX SHIRT Use a solid orange shirt and yellow puffy paint. Before you paint, insert the cardboard into the shirt so the paint won't bleed through to the back.

First published back in 1971, The Lorax is narrated by a greedy entrepreneur who, despite warnings from the tree-loving Lorax, strips a forest of its stock of Truffula trees to manufacture clothing.