In 1873, Levi Strauss and Jacob Davis patented the idea (US Patent No. 139,121), officially marking the birth of what we now call blue jeans, specifically designed to endure the rigours of hard ...

Over the years, the 501 became catnip for a particular type of brooding all-American archetype—Brando in The Wild One, Dean ...

For more, head to our Jeans Month hub. Levi Strauss patented the “blueprint for the blue jean” — the design that would become the 501 — back in 1873, and at the turn of the century ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

The Levi Strauss Signature Denim Chore Trucker Jacket is on sale for as low as $21 right now at Walmart, up to a solid 43% discount on its already affordable price of just $37. The deal on this ...

Part of the Levi Strauss Signature Collection, this trucker-style look features all the hallmarks of a good jean jacket ... on the Walmart website. The blue colorway is casual enough to pair ...

Levi Strauss & Co. CEO Michelle Gass is, of course, a living human being, but clad in her dark-blue jean jacket and straight-leg black jeans, the self-proclaimed “denim head” blends in well on ...

FMR LLC lifted its position in Levi Strauss & Co. by 44.6% during the 3rd quarter. FMR LLC now owns 9,420,007 shares of the blue-jean maker’s stock worth $205,356,000 after acquiring an ...

Walmart $20 Levi's Jean Jacket Sale: Get Denim Trucker Deal 46% Off Part of the Levi Strauss Signature Collection ... Free” on the Walmart website. The blue colorway is casual enough to pair ...