In 1873, Levi Strauss and Jacob Davis patented the idea (US Patent No. 139,121), officially marking the birth of what we now call blue jeans, specifically designed to endure the rigours of hard ...

Davis and Strauss filed a patent for the rivet-reinforced waist ... Five Pocket: The foundational design of all blue jeans designed by Levi’s. The five pocket design is simple: two front internal ...

ST. LOUIS (KTVI) — Levi’s jeans have become a staple in everyday fashion for many consumers. And if you have an old pair sitting in your closet, you may want to check the tag. Levi Strauss and ...

Shares of Levi Strauss & Co. (NYSE:LEVI – Get Free Report) have been given a consensus rating of “Moderate Buy” by the twelve research firms that are presently covering the company, MarketBeat.com ...

Levi's takes serious strides into the fashion sphere with the Blue Tab SS25 collection, its new line of premium denim wear.

Levi Strauss & Co. (NYSE:LEVI – Free Report) had its price objective raised by Guggenheim from $20.00 to $22.00 in a research ...

The denim brand shrugged off tariffs thanks to its diverse sourcing, but warned its outlook could sour if inflation and other ...

Levi Strauss warned that its sales for the full year will be lower because of the macro environment, possible U.S. tariffs, tax code changes, and worsening foreign exchange rates.

School yourself on the history, study the terminology and shop every fit from the most storied brand in blue jeans.