Redbridge Group Director Kos Samaras labelled the Labor Party’s federal election ad as “purely a defensive advertisement”.

Labor has been accused of reigniting its "Mediscare" campaign ahead of the federal election with a misleadingly edited attack ad in which opposition leader Peter Dutton declares "Medicare is dead".

Labor has outpaced the Coalition with a rush of advertisements reflecting the belief that voters’ views on Peter Dutton are still evolving and a negative campaign will work in the government’s favour.

This week has seen the Labour Party gradually sinking further into the ... copying the exact colour and design of Reform ads. Strikingly, these postings have no Labour branding.

Labour failed to include any iconic Labour red on its migrant deportation adverts - nor the red Labour rose logo. Instead the ...

Redbridge Group Director Kos Samaras labelled the Labor Party’s federal election ad as “purely a defensive advertisement”. “That ad looks like it’s actually focused on their base,” Mr ...