K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

The absolute best K-beauty products So, what actually sets K-beauty and skin care apart? “In Korea, there’s much more emphasis on the idea of prevention and taking time to take care of your ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

$23.20 at Amazon $23.20 at Amazon Pros: Cons: A cult classic in the makeup remover category for Korean beauty products, Banila’s sherbet-like Zero Cleansing Balm undergoes a magical kind of ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

Products are independently selected by our editors. We may earn an affiliate commission from links. Among the flood of Korean skin care products to emerge on the market stateside, few have ...

Promising to be a sweat- and transfer-proof formula that delivers a naturally glowy and flawless coverage, it admittedly has ...

With similar ingredients and skincare routine, let’s see whether Korean or Japanese skincare is better for Asian women.

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...