Irv Gotti, the music producer who created hits for Ja Rule, Ashanti, DMX and Jennifer Lopez, has died at the age of 54. Best known as the founder of the record label Murder Inc., his signature style of blending hip-hop beats with smooth R&B melodies shaped the sound of the charts in the late 90s and early 2000s.

Irv Gotti, the hip hop producer and music executive who co-founded the Murder Inc. label and was instrumental in the rise of stars like DMX, Ja Rule and Ashanti, died Wednesday. He was 54. His cause of death has not been made public,