If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s brands and agencies. Even if marketers understand how the hype ...

In predictive modeling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modeling works and how it can benefit your business. There are a few ...

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--Pecan AI, the leader in AI-based predictive analytics for BI analysts and business teams, today announced that it has opened its predictive analytics ...

Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...

Researchers around the world share results from a novel model that can provide tailored predictions of how individual patients respond to different therapies. Multiple myeloma remains challenging to ...

Several years ago, Humana Inc. embarked on a multifaceted program to refocus its business more directly on the consumers of its health benefits plans—its corporate customers and their employees. The ...

An electronic chip in form of a human brain in center of the circuit board of digital cyberspace. eWeek content and product recommendations are editorially independent. We may make money when you ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...