So, when Korean Air invited me to the unveiling of their new corporate identity in Seoul, I begged my editor for the chance to go and hear more about what goes into an airline updating its livery.

In 2002, after less than 10 years in operation – Frontier Airlines was a brand without an established identity – a company without a cohesive purpose. They were said to be Denver's hometown airline, ...

Frontier Airlines. “From our modern, ultra-efficient all-Airbus fleet and lightweight seats to a focus on highlighting threatened and endangered animal species on our plane tails, green is in ...