You'll use each value proposition differently. For example, Hubspot leads with its brand-level UVP on the homepage: "Software ...

You need to know your audience before you can create a strong value proposition. For example, at my company, ForwardBrands, ...

Maybe that's why 69% of brands have established a value proposition. It helps them find and focus on their niche. Here's an example of a used car salesman who really knows his value proposition: Like ...

A value proposition succinctly conveys the concrete outcomes your software provides. It's time to transform "vibe" into ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

The bulls are all spring yearlings and will be approximately 15 months of age at turnout and accordingly should be expected ...

General Mills needs to rework its value proposition for consumers, according to Jeffrey Harmening, chairman and chief ...