Instead, earned media and owned media are taking center stage, offering unparalleled opportunities for brands to connect authentically with their audiences. In this article, we’ll explore how ...

To make the most of your media spend, it's essential that marketers consider all types of brand touchpoints, which include those touchpoints in the Paid, Owned, or Earned (POE) categories. This Best ...

suggesting that the key to winning on YouTube with earned media is a mixture of quality and quantity. ?It's a mix of paid, earned and owned media that make the brand efficient on YouTube,? said Thomas ...

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable ...

This slide presentation looks at how an integrated Paid-Owned-Earned media strategy can deliver results in the U.S.'s changing media environment. Using its own Advertising Effectiveness framework, ...