The Role of IT in Driving Customer Engagement In today's fast-paced world, customers have high expectations for their buying experiences. From the initial product research to the final purchase ...

This course introduces the concept of a customer journey which spans digital channels (web, mobile, app) and non-digital touchpoints (1:1, call center etc.). Customer Journey Analytics is the process ...

I can help you better understand the customer ... customer journey from day one. Here are a few of the best tricks and methods I’ve seen put into action: • Map out customer touchpoints.

They are looking to identify, target, and start dialogues with unique audience segments across all stages of the customer decision journey (CDJ), especially ... across multiple physical and digital ...

CXO is the evolution of Customer Experience Management ... personalized interactions across every touchpoint. This includes Adobe Journey Optimizer Experimentation Accelerator to scale experimentation ...