This course introduces the concept of a customer journey which spans digital channels (web, mobile, app) and non-digital touchpoints (1:1, call center etc.). Customer Journey Analytics is the process ...

I can help you better understand the customer ... customer journey from day one. Here are a few of the best tricks and methods I’ve seen put into action: • Map out customer touchpoints.

They are looking to identify, target, and start dialogues with unique audience segments across all stages of the customer decision journey (CDJ), especially ... across multiple physical and digital ...