Since I’ve been in the digital marketing industry for quite a while, I have experienced firsthand how important it is to make the most out of these three types of media channels.

A five-year collaboration between Clear Channel Outdoor and Kantar shows how out-of-home can increase performance for campaigns to fill gaps in other media channels.

According to Nielsen’s 2025 global media planning report, there is a need to find the right mix of traditional and emerging digital media channels in media plans .

The fastest growing ad-supported digital media channel is Retail Media Networks (RMN’s). It’s a retail-owned digital platform that sells ad space to marketers. With RMNs advertisers gain ...

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...

Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...

The campaign leveraged a multi-channel strategy, particularly Digital Out-of-Home (DOOH) media, emphasizing elevator screens in offices, apartments, and supermarkets—locations frequently visited ...

Are you measuring the interplay and overall performance of your combined paid, earned, and owned digital media channels? Here's a 5-step process to discover which elements are driving the most value.