or instantly identify and recognize pain points—and both are critical to being agile and aligning with the constantly developing needs of its customer base. So, how do businesses achieve that ...

where customer ... of mapping their journey as a prospective customer. Maybe you're interested in what steps they take to buy a particular product, or how they seek out a type of service. Either way, ...

The overall customer experience is the key aspect that distinguishes a company from its competitors, irrespective of the ...

Mobile pain points For a banking customer, especially on mobile, it is easy to encounter frustrating moments throughout the user journey. For a major retailer or bank it can be difficult to have a ...

Discover how prioritising customer-centricity can transform your business strategy and drive growth. Explore five essential ...

I can help you better understand the customer journey by using my years ... or any added costs for that matter—as a pain point in the journey. Alleviate this, and you’ll win them over.