Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. Here's how to create and implement one.

The purpose of a creative brief is to put guardrails in place; to develop boundaries within which a very fluid, dynamic and subjective process will take place. And sometimes that requires compromise.

Most companies need to create a brief at some point. It may be to engage an agency to develop a website, create an advertising campaign or, create a brand. The brief is used to communicate a company’s ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

The creative brief doesn't have to be a quaint relic of a more refined era. It's too valuable a strategic resource to become the victim of balkanized marketing teams.

“A deadline and a dream” – two essential components of the ideal brief according to illustrator Maira Kalman.. Of course the brief is where we start our own creative endeavours, and it provides the ...

All attendees will receive a free creative brief template to use right away. THIS SPONSORED WEBINAR FEATURES: Sridhar Ramanathan has 25+ years' experience in tech, from startups to blue chip firms. At ...

The briefs they get are often misleading, self-contradictory and useless. Without a good brief, these people cannot do their best work for you. How can you write a good brief that will inspire them?

Then you can move forward with the job by completing, to the best of your ability, a very short creative brief (see example below). This is merely a guide for the vendor in developing the creative ...