A creative brief is like a road map. A good brief leads to imaginative ... This so we can present the creative team a complete package of information. If this is a long format communication-- a Web ...

A well-written creative brief is the road map that will lead the way ... Beyond those three, you might want specialized briefs for direct response or for long-format projects such as Web sites, ...

Why do agencies find it necessary to rewrite the client communications brief, transcribe it into their own formats and fill out their little boxes with their special headings before heading into ...