Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Aaru’s multi-agent AI systems claim to sidestep these issues, creating ultra-precise simulations of consumer behavior in minutes. Accenture Song plans to integrate Aaru’s Lumen model across ...

creators of the leading AI-powered prediction engine that simulates consumer behavior and preferences, driving stronger customer experiences, new growth opportunities and speed-to-market.

Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013 ...