See Chili's new ad, featuring its popular "baby back ribs" jingle. The ad campaign launches Oct. 1. Video courtesy of Chili's.

Chili's has found viral success, bringing customers old and new flooding through its doors. But it wasn't long ago that the ...

there's arguably no single dish more closely associated with the chain than the iconic Chili's Baby Back Ribs — courtesy, of course, of a catchy commercial jingle that's probably playing in your ...