Marketing goes much deeper than just selling crayons, says Crayola CMO Vicky Lozano
The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission not just to sell art supplies but to protect children’s creativity.
Crayola gets nostalgic by bringing back colours not seen since 1990 – but they're limited edition
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Crayola is bringing back 8 'fan-favorite' retired crayon colors. Here's what's returning
A special eight-pack of crayons will feature retired colors like ... To find your nearest retailer stocking Crayola products, visit the brand's website here. For the year-long celebration, Crayola ...
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Crayola's nostalgic limited edition packs bring back 'lost' colours retired since 1990 – plus a Million Crayon Giveaway
The art brand is bringing back retired colours as a limited edition pack across crayons, markers and pencils. Not only that, ...