Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Newsweek and Statista spotlighted 20 convenience-store chains including Royal Farms, QuickChek, Murphy USA, Wawa and more, on ...

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

As businesses expand beyond their hometown markets, maintaining an authentic connection to their local roots can become a challenge. Growth — especially on a national or global scale — often brings ...

A restaurant needs a powerful recognizable identity to stand out against market competition in successfully attracting ...

Within the last week, multiple loyalty programs have implemented unfriendly changes (for customers) to earning rates. Here's ...

The car industry is one in a state of continuous flux and evolution in the 21st century, with new technologies -- ...

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...