Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

A shift in consumer behavior suggests that brands may need to rethink their approach to social media marketing.

Tesla owners grapple with brand loyalty as Elon Musk's political alignment with President Trump sparks controversy and ...

As consumer expectations evolve, brands that embrace tailored packaging strategies can set themselves apart in a crowded ...

A restaurant needs a powerful recognizable identity to stand out against market competition in successfully attracting ...

The car industry is one in a state of continuous flux and evolution in the 21st century, with new technologies -- ...

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...

Within the last week, multiple loyalty programs have implemented unfriendly changes (for customers) to earning rates. Here's ...

Newcomers Lincoln Corsair and Land Rover took home awards for 'Overall Loyalty to Model' and 'Most Improved Make Loyalty,' ...

The loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency said Domino’s UK CEO.