Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest ...

Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...

The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

While it can be discouraging to post on LinkedIn with little engagement, posting consistently and persistently can lead to ...

TikTok's impact on the brand's social performance was responsible for 77 percent of owned engagements, according to ...

By bridging storytelling, commerce and community in virtual spaces, AI agents will enhance user engagement and empower ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Brand Engagement at DDB Mudra Group. Nambiar announced the news of his new role on LinkedIn. “I’m happy to share that I’m ...