A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

This article is part of a series of articles on brand architecture in the digital age. Read more. The concept of brand architecture was developed to bring clarity to an organisation’s activities: to ...

Whenever I talk with a marketer about brand architecture, one of the fundamental concepts always at play is brand elasticity. To marketers who are unfamiliar with the term, I share the following ...

The IIT is stepped in history. It became a global centre of modernism under the leadership of Mies van der Rohe, one of the ...

In essence, our new brand architecture reflects the power of many in service of others.” Effective immediately, the “hubs” will operate as business lines under the Focus Partners name ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

The Dubai-based brand launched at Level Shoes this week - following her debut at Paris Fashion Week this fall. "We're excited to start at Level because, as a brand based in Dubai, it's an honor to ...