Liverpool last week confirmed a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer ...

Shares in rival Adidas also fell this month, after chief executive Bjørn Gulden — poached from Puma two years ago — said ...

In addition to ridding itself of that inventory, CEO Bjørn Gulden also confirmed 500 jobs at its headquarters have become ...

Liverpool have been with American sportswear giants Nike since 2020 but the Reds have confirmed a lucrative new deal ahead of ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

Liverpool did not disclose financial details of the deal. “The jerseys worn during previous partnerships are some of the ...

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike.

CEO Bjørn Gulden on a call with analysts also confirmed that the company is eliminating up to 500 “obsolete” roles at its headquarters in a push to operate more locally. The retailer has ...

“The jerseys worn during previous partnerships are some of the greatest ever created," Adidas chief executive Bjørn Gulden said in a statement. "We are honored to once again provide the players ...