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Apple is reportedly losing $1B per year

Shocking Streaming Report Reveals How Much Money Apple Loses On Apple TV+

Since launching Apple TV+ in 2019, the company has reportedly spent $5 billion a year on its award winning streaming content – which includes hits like The Morning Show, Shrinking, Pachinko, and more – before trimming that by about half a billion dollars last year to $4.5 billion.

Opinion

BGR · 2h

Here’s why Apple TV+ losing $1 billion a year isn’t cause for concern

Apple TV+ is reportedly losing more than $1 billion a year, and the internet is full of hot takes about its supposed demise. The panic, however, is overblown - and missing Apple's long-term strategy.

Insider · 4h

'Severance' is a hit. Apple TV+ is not, even after six years.

Critics love it and people watch it. But Apple TV+ is reportedly losing $1 billion a year.

The Streamable on MSN7d

Apple TV+ has a smaller catalog of shows, but that could be its secret weapon

Apple TV+ may not have the massive catalog of shows and movies that platforms like Netflix or Prime Video boast, but that ...

Severance season 3: Here’s everything we know so far

Realistically, Severance season 3 will probably hit Apple TV+ in 2027 —with late 2026 being the absolute earliest we can hope ...

Yardbarker13d

Apple TV+'s 'The Studio' drops latest trailer

Before Apple TV+'s The Studio is shown as the 2025 SXSW Film & TV Festival's Opening Night TV Premiere, a new trailer for the highly anticipated comedy has been released. The series stars Seth ...

Observer9d

Apple TV+ Chief Unpacks Costly Content Strategy with ‘Severance’ Director

Quality over quantity has long been the mantra of Apple (AAPL) TV+, which provides a fraction of the programming offered by ...

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