I hope this helps companies understand the vital synergy between SEO and the customer journey for B2B SaaS companies. You can create a roadmap to optimize the user experience by mapping and ...

Do we really have to spend so much time defining customer personas? The question came up during a recent customer journey mapping workshop with a B2B organization. Some considered the amount of ...

Dig deeper: How customer satisfaction fuels B2B profitability. Customer journey mapping tools. Simple customer journey maps ...

While visual design and backend technology are good e-commerce investments, as a B2B technology executive with over 15 years of experience, I’ve learned that mapping the B2B buyer’s user ...

Many B2B companies have recognised the importance of creating detailed maps of their organisational structure. These maps usually set out the organisation’s processes, who reports to whom, IT systems ...

In my previous article, “B2B SaaS SEO: Mapping your keywords to the customer journey,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

My company's research, based on hundreds of customer interviews across dozens of accounts, indicates most B2B customers value regular check-ins from their vendors—and not just at renewal time ...

There was always something predictable, rational and comfortable about B2B marketing. Well, forget all of it (or at least some of it) because how buying decisions are now made is radically ...