I hope this helps companies understand the vital synergy between SEO and the customer journey for B2B SaaS companies. You can create a roadmap to optimize the user experience by mapping and ...

The question came up during a recent customer journey mapping workshop with a B2B organization. Some considered the amount of time spent defining one customer persona excessive. Editorial Channels ...

Many B2B companies have recognised the importance of creating detailed maps of their organisational structure. These maps usually set out the organisation’s processes, who reports to whom, IT systems ...

While visual design and backend technology are good e-commerce investments, as a B2B technology executive with over 15 years of experience, I’ve learned that mapping the B2B buyer’s user ...

According to new findings from Gartner, the assumption that B2B buyers’ purchase decisions progress in a linear fashion from marketing to sales is fundamentally flawed. In reality, the customer ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

In my previous article, “B2B SaaS SEO: Mapping your keywords to the customer journey,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content ...

Much like the way to Mordor, the B2B customer experience journey isn’t as straightforward as one might think. A one-size-fits-all approach simply doesn’t work anymore, and there are various obstacles ...

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

There was always something predictable, rational and comfortable about B2B marketing. Well, forget all of it (or at least some of it) because how buying decisions are now made is radically ...