Asahi Breweries Ltd. will debut a new draft beer version of its Super Dry line in April to quench the demand from more people drinking at home instead of at bars during the COVID-19 pandemic.

Asashi Super Dry is a rice lager with a drier finish, thanks to extra carbonation. Outside of Japan, Asahi Super Dry's popularity has been soaring. In 2020, Asahi sold 65 million cases of Super Dry.

8. “We decided to revive it (Asahi Draft Beer) because we believe it can provide a sense of comfort that Super Dry cannot offer,” Kazuo Matsuyama, who heads Asahi’s marketing division ...

SHAH ALAM: Asahi Super Dry is launching ‘Discover Modern Tokyo Through Senses’, a campaign that delivers the exciting, unknown and fascinating cultural innovations of modern Japan. In a ...

“We have had a great run with Asahi Super Dry, and it is an amicable parting after having the sole rights to locally manufacture, sell and distribute the brand for more than 10 years. Having ...