Apple CEO Tim Cook travels to China this week as sales in the world's biggest smartphone market continue to slide.

A noted analyst has slashed his expectation for Apple stock by about 10% given what he sees to be slower iPhone upgrade rates because of tariffs, and a delayed Siri with Apple Intelligence rollout.

The general mood among these heavyweight investors is divided, with 52% leaning bullish and 35% bearish. Among these notable ...

Apple has responded to iPhone 16e critics, and says that engineering choices like a lack of MagSafe that make the device unappealing to the tech-savvy don't matter to the larger market. There's a ...

Apple (AAPL) stock forecast took a hit as Morgan Stanley (MS) cut its price target. Analyst Erik Woodring of Morgan ...

Clearly, Apple felt that its entry $349 iPad didn’t need AI. Perhaps internal research showed the device’s target market would be fine without those features. Since the base iPad’s most ...

Morgan Stanley analyst Erik Woodring lowered the firm’s price target on Apple (AAPL) to $252 from $275 and keeps an Overweight rating on the ...

Apple may be strategising to migrate budget iPad users to the slightly more expensive iPad Air to increase their average selling price. Read why AAPL stock is a Buy.

Shares of Apple Inc. (NASDAQ:AAPL – Get Free Report) have received a consensus rating of “Moderate Buy” from the thirty-six ...

If Apple has market research proving that the vast majority of its target market won’t use MagSafe, then removing it may not actually matter much. I wonder, though, who that market really is.

Investing.com -- Evercore ISI lifted its price target for Apple shares (NASDAQ: AAPL) to $275 from $260 in a note Tuesday, maintaining an Outperform rating on the stock. The firm emphasized the ...

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