Analysts see it coming anyway. The analyst community's current 12-month consensus price target for Apple stands at $253.71 ...

Apple CEO Tim Cook travels to China this week as sales in the world's biggest smartphone market continue to slide.

Apple has offered a reason why the iPhone 16e doesn't include MagSafe, one of the more notable omissions from its latest entry-level smartphone.

Apple has responded to iPhone 16e critics, and says that engineering choices like a lack of MagSafe that make the device unappealing to the tech-savvy don't matter to the larger market. There's a ...

A noted analyst has slashed his expectation for Apple stock by about 10% given what he sees to be slower iPhone upgrade rates because of tariffs, and a delayed Siri with Apple Intelligence rollout.

But it sounds like Apple doesn’t think it will matter to the product’s target audience. John Gruber writes at Daring Fireball: One week into using the 16e as my main phone, and I still miss ...

Apple may be strategising to migrate budget iPad users to the slightly more expensive iPad Air to increase their average selling price. Read why AAPL stock is a Buy.

Evercore ISI raised the firm’s price target on Apple (AAPL) to $275 from $260 and keeps an Outperform rating on the shares. Apple remains ...