Admiration is one of the key pillars in a relationship. Expressing how much you appreciate your partner strengthens the emotional bond and creates an atmosphere of love and mutual respect.

A psychologist and professor of ethical leadership at New York University applied the term elevation to an emotion similar to awe or admiration that’s caused by unexpected acts of goodness.

(Hint: Check out #SpiritAirlines on Twitter.) So, why the difference? Two words: brand admiration—a new concept about to be introduced by marketing researchers C. Whan Park, Deborah J. MacInnis, and ...

A few years ago, my wife bought her first pair of TOMS shoes. At the time, it wasn't a purchase driven by philanthropic admiration of the company's famous "one-for ...