As it turns out, the innovative cup design makes life easier for busy baristas, marking important measurements for ingredients at the 8-ounce, 12-ounce ... but Starbucks' focus on efficiency ...

Starbucks is honoring those who have served with a free tall (12-ounce) brewed coffee (hot or iced) for veterans, military service members and military spouses at participating U.S. Starbucks ...