(NEXSTAR) — Dozens of companies that make ice cream and frozen dairy desserts announced on Monday that they would remove artificial food dyes from their products by 2028, marking yet another voluntary move away from such food coloring within the food industry.

Two KC ice cream shops are already using natural ingredients instead of artificial dyes, putting them ahead of the FDA's plan to eliminate synthetic dyes in American foods by the end of 2026.

Health Secretary Robert F. Kennedy Jr.’s campaign to eliminate synthetic food dyes from the American food supply is facing stiff resistance from one of the country’s most iconic candy makers —

Welch’s Fruit Snacks will cut synthetic dyes from its full lineup of products by early 2026, parent company PIM Brands Inc. said, making it the latest American brand to pledge to eliminate the colorants.

A natural blue food coloring made from gardenia fruit has been approved by the U.S. Food and Drug Administration (FDA).

The health secretary has used peer pressure to persuade food makers to nix synthetic dyes. The candy industry is holding out, arguing American consumers like bright sweets.

National Confectioners Association questions focus on synthetic dyes as MARS reverses its 2016 commitment, despite other companies joining Kennedy's initiative