The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

Samsung's teased super-thin Galaxy S25 is expected to launch, and the main S25 series just released, which Galaxy phone should you upgrade to?

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

At Samsung’s Unpacked 2025 on Wednesday, the company unveiled the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Google marked the occasion with a slew of At Samsung’s Galaxy Unpacked event, the company unveiled an improved Gemini assistant,

Samsung spent the bulk of its Samsung Galaxy Unpacked event this year talking about its brand-new AI features. In fact, it took about 30 minutes into the presentation to get to the new S25 line of smartphones before the company once again pivoted to the new AI features packed into the phone.

Samsung's Galaxy S25 Unpacked event is now over and Samsung announced a suite of new things to be excited about. Most notably, Samsung's new Galaxy phones

Here's everything you need to know about today's Samsung Unpacked, including how to watch, the latest rumors, and so much more.

Maybe there’s another reason that Samsung’s Galaxy S25 lineup looks so familiar, and why it appears this year’s other flagship devices will too. But maybe it’s just that there’s not much left to do here.

The Galaxy S25 Ultra is the star of this current phase with an offer that outshines not only its Galaxy S25 and S25+ siblings but even gives the iPhone 16 Pro a run for its money. While Apple’s flagship 512GB model sits at $1299,

Samsung has changed the looks, but the Galaxy S25 Ultra isn’t reimagined enough to spark excitement. It’s capable, but languishing.