The release date announcement video, which was originally released on May 31, has generated 250 million impressions across all Netflix channels in just four days of availability. Per Netflix, that is more impressions than any similar announcement in the same timeframe in the history of the platform. The video can be seen below.

Netflix’s season 5 of Stranger Things is one of the most anticipated returns of the year, and during its Tudum presentation, the streamer finally revealed when the first of three releases will happen.