Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. Coverage and analysis ...

On Monday, top executives from several major Hollywood studios will converge on Las Vegas for CinemaCon, the group formerly ...

The National Association of Theater Owners — for years known as the "fun NATO" by insiders — will also celebrate its new name ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...