Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.

Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel ...

Leading toy brand and entertainment company Mattel, known as the creators of the Barbie doll line, is set to receive the ...

Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.

Of all the toys at Toy Fair 2025, Primal Hatch is the one that stole the show. Inspired by Spin Master’s existing success ...

DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way.

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...

Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing ...

Global Consumer Products announced a global, multiyear licensing agreement utilizing DC’s entire library of characters and ...

DC Comics is about to change up collections as Mattel announces their new Multi-Year Licensing Partnership for 2026 ...

Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman.

“Working with Daniel Kaluuya will enable us to take a completely new approach to Barney that will surprise audiences and subvert expectations,” Mattel Films’ Robbie Brenner said in an October 2019 ...