Golf's everyman hero hasn't played the Masters since 2006, but every year he shows up in town to hang and sell merch.

John Daly hasn't played at the Masters in nearly two decades, but that hasn't stopped the iconoclastic golfer from cashing in ...

With the 2025 Masters around the corner, Daly finds himself trending online. In a tradition unlike any other, Daly parked his ...

John Daly turns Augusta's Hooters parking lot into a merch hotspot during The Masters, earning $780K in 2024 alone.

John Daly's team told ESPN he made $780,000 at his annual Hooters' appearance during Masters week last year, as the legendary golfer is a hit among fans.

John Daly is the ultimate man of the people in the world of golf, and he has continued his tradition of selling merchandise ...

The Masters is a tradition unlike any other, but there's another one that's been a staple in Augusta for close to 30 years ...

John Daly may not be playing in the Masters, but he sure is winning.

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Rory McIlroy’s win at The Masters on Sunday.

John Daly has been in Augusta for Masters week but the two-time major winner is on course for a six-figure payday despite ...

John Daly hasn’t played at the Masters since 2006, but that hasn’t stopped the iconoclastic golfer from cashing in at Augusta. At a Hooters, located about a mile away from the golfers vying ...

AUGUSTA, Ga. -- On Monday, when Augusta National closed its gates to patrons because of inclement weather, golf fans still found a historic site to pay homage to golf history. Just a mile from ...