Hulk Hogan evolved from a sports entertainer to lifestyle brand through authenticity and expansion, with recent ventures that included a beer brand and freestyle wrestling organization.

But for the 38-year-old Famuyide and other Black wrestling fans and sports commentators, Hogan’s death this week at 71 has resurfaced an irreconcilable contradiction in the iconic wrestler’s legacy: Hogan’s undeniable role in broadening wrestling’s appeal to fans of all backgrounds versus his well-documented racism.