A decision by Jeep to enlist actor Harrison Ford for a Super Bowl commercial was a last-minute gambit that almost didn't suceeed

S tellantis brands have a history of strong Super Bowl commercial showings, such as one of its absolute best, the "Imported From Detroit" ad featuring Eminem. While it didn't quit

Jeep and Ram – both part of the Stellantis family of brands – were the only automakers to show commercials during the 2025 Super Bowl. The pickup maker revealed its ad starring Glen Powell several days before the big game, while Jeep made fans wait until the big event to premiere its spot.