World No 1 Magnus Carlsen had hinted at quitting Classical chess, a format he has been critical of in recent months, following his stunning defeat at the hands of reigning world champion D Gukesh in their sixth-round meeting at Norway Chess.

India's own world champion, D Gukesh, is on a roll in the Norway Chess event, having beaten world no.1 Magnus Carlsen in a headline-making clash. However, the defeat for Carlsen also saw the Norwegian even contemplating the decision to quit the classical format of the game.

Britannia has emerged as the first to align with the prodigy, bringing him on board as the face of its Milk Bikis brand