Under E.l.f. Cosmetics’ Instagram post featuring the spot, commenters expressed their disappointment with working with the ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

If the thought of going completely bare-faced makes you hesitate, you’re not alone. The “no makeup” look can feel ...

Cosmetics brand e.l.f. is under fire after releasing a new ad starring comedian Matt Rife, a performer whose past jokes about ...

The Personal Care Product Council convinced a federal judge that California’s requirement to warn consumers that titanium ...

China's cosmetics exports rose 12 per cent year on year in the first half to US$2.6 billion, according to customs data China's mass-market beauty products are gaining traction overseas, undercutting ...

Since its creation in 1994, MAC Viva Glam has raised more than $535 million for those in need. To support the partnership ...