There appears to be a difference in NIL strategies between these two college football giants as a major recruiting rivalry surges.

There’s no doubt a loss like this would sting for the Tigers, as Rivals Industry Rankings place Young as a three-star recruit, the No. 46 cornerback, the No. 15 player in Tennessee and the No. 496 player in the nation.

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level playing field.

This article was originally published on www.si.com/fannation/name-image-likeness as Major college football head coach admits to ‘losing locker room’ over NIL. Head coach Mike Locksley and the Maryland Terrapins compiled back-to-back eight-win seasons and three consecutive bowl wins before falling to 4-8 in 2024.

Florida’s DJ Lagway stars in a national T-Mobile campaign with NFL legends Patrick Mahomes and Rob Gronkowski. Watch the powerful ad and learn what it means for NIL.

Here are 3 quick takes on MSU football, scheduling and the college football playoff format, and evolving NIL rules in college sports.

Next week, college football coaches can put the recruiting promises they have made to high school seniors on paper. Then the question becomes whether they can keep them.