The feature is still technically considered a beta, but it will now be enabled on every device that is able to run Apple Intelligence, once they upgrade to the latest version of iOS, iPadOS, or macOS. You will be able to turn off Apple Intelligence in Settings if you don’t want the features active on your iPhone, iPad, or Mac.

Anyone who downloads Apple's upcoming software updates will have to take a few steps to disable Apple Intelligence.

If you're on the fence about Apple Intelligence features on your iPhone, just know they'll be automatically installed with the next iOS update. According to Apple's beta developer notes, Apple Intelligence will automatically be switched on when you install iOS 18.

Britain's competition regulator launched an investigation into Apple and Google's mobile ecosystems to assess whether they're in breach of strict new tech laws.

Apple Inc. and Alphabet Inc. were hit with UK antitrust investigations over concerns their dominance in mobile services is distorting the market and putting up barriers to entry for competitors.

Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

Samsung also previewed a thinner version of the flagship models at the end of an event in California, aiming to launch the Galaxy S25 Edge in the first half of this year ahead of Apple's anticipated rollout of its slimmer iPhone.